2020 Has opened the door to a whole new list of possibilities for entrepreneurs going forward. Yes, at the beginning of the year most people were trying to make sense of everything. The great news is the world did not end and opportunities have arisen. The pandemic put the world on pause and and in the midst of it innovation, but also we got to tap in on tools that have been there the whole time for us. Are you on Facebook, Linkedin, Instagram and/or maybe even Twitter?
Yes social media! We will start with Linkedin because that is what it is setup for in the first place. Linkedin is a place for business professionals to connect. The problem is many people think it’s just a place to look for employment opportunities. Linkedin was ranked #1 for B2B marketers based on a survey from Sagefrog with Facebook not far behind in 2nd place. Linkedin allows you to build trust in a quicker amount of time with your clients. How? Good question. Everyone on Linkedin has their resume is displayed gives everyone the opportunity to look you right on the spot. Mutual connections can validate you if there is a relationship or not just knowing we are connected to the same people can make it easier to begin a conversation. Facebook also is strong because businesses are looking for clients and just like you most people I know are on Facebook. Giving us a great opportunity to build relationships with other entrepreneurs and/or business professionals.
When we go out to network at social events usually we do not walk around a room and say this is my business please buy. The truth is the digital space is no different. If you want to advertise by ads through your company page, but if you want to build your network you must engage. The best advice in regard to joining groups engage in post, deliver great content that helps people and share others content. Another great way to network in these groups is to setup virtual meet and greets at least once or twice a week with group members you have engaged so you can build stronger relationships.
2. Host Virtual Networking Events.
A great way to expand your network is to leverage the network you already have. Utilizing sites like Zoom, you can host group meetings once a week, twice a month or as often as you prefer. The best way to do this is to to engage with your network invite them to an event then for the next meeting ask everyone to invite one person, in a matter weeks you should see your network expand. The meeting can be a pitch meeting where everyone talks about their services and see if anyone wants to buy or it could be a meeting were companies are introduced in hopes of sharing referrals among the groups to build working relationships.
3. Find Online Seminars and Conferences
Online Conference have not only been here, but they are going to be a major part of networking going forward. The reason why is the lower cost and the ability to network in any market you choose without traveling. The key is to find seminar and conferences that allow attendees to chat live and/or communicate at the event. When you have these opportunities keep it short and simple. Learn about the professional your speaking with, engage on what they do (it is their passion) and end with “I’d love to be a resource hopefully we can connect offline and see how.” Connect with them via Linkedin and make sure there immediate follow up. From that point you can setup a virtual meetup and start building going forward.
These are 3 ideas just to spark the mind on the possibilities, but there are hundreds of ways to network with people online, it is an open space for us all to play in.
If you would like to network with me connect with me on Linkedin (Preston Baker)